As the brand and naming designer for a Southampton-based chiropodist, I crafted an elegant and approachable brand identity. Using a minimalist design with a key palette, I leveraged colour psychology to create a sense of trust and calmness. Purple, symbolising sophistication, and blue, conveying professionalism, were perfect for appealing to clientele seeking reliable care.

The branding needed to be clear and understated, yet clearly communicate the specialist’s expertise. By combining refined typography with subtle foot-related icons, I ensured the brand was both visually appealing and resonant with the professional’s commitment to quality care. The result is a cohesive, inviting brand that speaks to both trust and specialised foot health services.