I met Patricia on a calligraphy class I was encouraged to take, she was there also trying to improve her skills, although they had no real correlation to what she was really about: cinematography, we clicked instantly and we followed each other on Instagram and became online buddies; quickly she became a very engaging person with me, so I grew accustomed to seeing her pop up on my feed and my notifications. A couple of months after we met she reached out to me and told me about a very personal project of hers: her brand. I was humbled when she said she loved my work, and that after getting burned with another designer, she instantly thought of me for this project.
We had our meeting on a little coffee shop near my place and we talked for hours, literally; we shared war stories of working in corporations and ad agencies, hers in filmmaking and mine in design. She explained very clearly what she envisioned for her company and answered all of my questions promptly, and during the meeting we agreed on her company's name: Leonie, after her grandmother.
I got to work right away and started sketching. My process starts on a mini notebook where I just put all the possible ideas I can come up with, and then select and recreate the ones I feel fit the most with the personality of the project. Once I have two or more options that I'm confident would work I draw them again but on a bigger scale, I refine curves, spaces and set everything on neater composition.
Patricia and I set up a Skype call to show her the process and sketches so she could understand better the reasoning behind each of them. I also presented her the illustrations I wanted to incorporate, as part of the creation of a well rounded brand. She loved one of the sketches and all the illustrations ; so after doing just one small modification to the sketch, I took it to Illustrator.
The final result was marvelous, and I'm not saying this only because I created it; most importantly, Paty loved it, she was thrilled with the branding kit and the branding combinations. Patricia is a great client and an amazingly talented film producer, and I enjoyed every second working with her. Thank you Paty!